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Sabtu, 26 Februari 2011

Ebook Free Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Ebook Free Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Marketing Analytics: Data-Driven Techniques with Microsoft Excel


Marketing Analytics: Data-Driven Techniques with Microsoft Excel


Ebook Free Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

From the Back Cover

Powerful techniques for analyzing business data with Excel Most businesses are awash in data. To make that data work for your business, you need a simple, cost-effective tool — ideally, one you already know something about. Excel is that tool. Every example in this book features step-by-step instructions, a downloadable Excel file containing data and solutions, and plenty of screenshots. To sharpen your marketing analytics, you just need this guide and Excel. This book will help you master many important marketing analytic concepts, including: Using Excel charts and functions to summarize marketing data Estimating demand curves and using Solver to determine profit-maximizing pricing strategies Using cluster analysis for market segmentation Developing customized forecasting models that show you how your marketing mix impacts sales Measuring the effectiveness of your advertising program Understanding the analytics underlying social networks and viral marketing Companion website At the companion website, www.wiley.com/go/marketinganalytics, you can download all the Excel files used in this book, find answers to all the exercises at the ends of the chapters, and be advised of any errors discovered.

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About the Author

Wayne L. Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indiana University Kelley School of Business and will be a Visiting Professor at the Bauer College of Business at the University of Houston. He has won more than 45 teaching awards at Indiana University. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.

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Product details

Paperback: 720 pages

Publisher: Wiley; 1 edition (January 13, 2014)

Language: English

ISBN-10: 111837343X

ISBN-13: 978-1118373439

Product Dimensions:

7.4 x 1.5 x 9 inches

Shipping Weight: 2.8 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

28 customer reviews

Amazon Best Sellers Rank:

#120,404 in Books (See Top 100 in Books)

It's not easy wading through the concepts, but its definitely worth it. The exercises are interesting and challenging, and if you do it right you'll internalize the material. I have some of his other Excel manuals and as a marketer, this one is easily my favorite. The only downside is the author skipping past some procedural details that I have now become prepared for; basically, if you look at the exercise, think about how you will do it before you read the instructions because you'll know when there is a minor omission. I still give it 5 stars because of the quality of the supplemental materials and applicability to the marketing field.

My masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But "Marketing Analytics" has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and "BI" are hot topics these days, analytics texts of this caliber usually have unusually high prices but "Marketing Analytics" has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics.

This guys knows his stuff. It's a BIG book of ideas on how to use Excel to forecast or model. Treat it like a reference although you could read it end to end for entertainment value.

What an excellent book. The authors balance rigor w/ an applied step-by-step approach that is relatively easy to follow for those dedicated to learning the material.

very good book , especially for the people how have an old education somehow , or for those who want to refresh their marketing knowledge . this book ,firstly brings you back to the marketing approaches and theories ,secondly teaches you how to implement those theories though advanced Excels .

To the point, with amazing examples, a useful book with actionable information

Excellent for knowing how to do some stuff which I didn’t thought I can do with excel (no need to learn R programming or Python). But you need to know your analytics part a priori.Overall, very satisfied with my purchase.

It is a good mix of Excel capabilities and Marketing/Economic concepts, however Wayne has a tendency to dive directly into equations of how to calculate a concept without fully providing additional information that is needed. This makes it a bit hard to conceptualize what he is trying to say unless you have pre existing knowledge of the subject. It is a very good tactical book and I would recommend it as a very strong supplement to Analyst and Marketing managers who are trying to expand their knowledge base.

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Marketing Analytics: Data-Driven Techniques with Microsoft Excel PDF

Rabu, 16 Februari 2011

Free Download The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins

Free Download The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins

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The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins

The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins


The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins


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The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins

From the Back Cover

From elite bodybuilding competitors to gymnasts, from golfers to fitness gurus, anyone who works out with weights must own this book -- a book that only Arnold Schwarzenegger could write, a book that has earned its reputation as "the bible of bodybuilding".Inside, Arnold covers the very latest advances in both weight training and bodybuilding competition, with new sections on diet and nutrition, sports psychology, the treatment and prevention of injuries, and methods of training, each illustrated with detailed photos of some of bodybuilding's newest stars.Plus, all the features that have made this book a classic are here: -- Arnold's tried-and-true tips for sculpting, strengthening, and defining each and every muscle to create the ultimate buff physique-- The most effective methods of strength training to suit your needs, whether you're an amateur athlete or a pro bodybuilder preparing for a competition-- Comprehensive information on health, nutrition, and dietary supplements to help you build muscle, lose fat, and maintain optimum energy-- Expert advice on the prevention and treatment of sports-related injuries-- Strategies and tactics for competitive bodybuilders from selecting poses to handling publicity-- The fascinating history and growth of bodybuilding as a sport, with a photographic "Bodybuilding Hall of Fame"-- And, of course, Arnold's individual brand of inspiration and motivation throughoutCovering every level of expertise and expertise and experience, The New Encyclopedia of Modern Bodybuilding will help you achieve your personal best. With his unique perspective as a seven-time winner of the Mr. Olympia title and an international filmstar, Arnold shares his secrets to dedication, training, and commitment, and shows you how to take control of your body and realize your own potential for greatness.

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About the Author

Arnold Schwarzenegger served as governor of California from 2003 to 2011. Before that, he had a long career, starring in such films as the Terminator series; Stay Hungry; Twins; Predator; and Junior. His first book, Arnold: The Education of a Bodybuilder, was a bestseller when published in 1977 and, along with his Encyclopedia of Modern Bodybuilding, has never been out of print since.

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Product details

Paperback: 800 pages

Publisher: Simon & Schuster; Revised, Updated edition (November 5, 1999)

Language: English

ISBN-10: 3200328452

ISBN-13: 978-0684857213

ASIN: 0684857219

Product Dimensions:

8.5 x 1.8 x 10.9 inches

Shipping Weight: 6.2 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

1,282 customer reviews

Amazon Best Sellers Rank:

#2,267 in Books (See Top 100 in Books)

This is like the essential Bible for Bodybuilders. But everyone can benefit from the information in here. It has many exercise, nutrition and diet tips. as well as beautiful full page pictures featuring Arnold and some of the top bodybuilders of the day. It is really good as a motivational tool, as well as giving you never ending ideas and tweaks to hit in your workout. It's also not a short book! you could read for hours or days just on a single body part. If you are serious about health, nutrition or the human body, this is an excellent read or coffee table book!

Summary: Buy this book. Your search ends here. This truly is the Fitness Bible.Pros:1. Book is so massive you gain muscle just from reading it.2. Extremely helpful and accessible. If you're so new that you just want to 'get lean', buy this book. If you are a 260 pound body building champion looking for detailed information on hair styling posing, and lighting tips, buy this book. If you play any sport at all, buy this book.3. Includes many workouts designed with different goals in mind in many different difficulty levels.4. Includes recipes for protein shakes and healthy eatingCons:1. I feel motivated to make change in my life. I have no excuses.

best resource for the novice or well versed bodybuilder. gives excellent step by step for training properly with detailed photos for proper form. it also has a concise lifestyle and health food guide for gaining or losing weight. i cant count the times i have purchased this book for friends who love to live healthy and take time for the gym. forget the personal trainer and their costs, this book will get you where you need to be at a fraction of the cost. a must have!

I've been wanting this book ever since I was in high school. I was not disappointed. It is true that it is written in Arnold's language and with his insight. I read it with his accent for fun. It has great suggestions and workouts for every muscle. The book is divided up into 5 books, each with there own chapters.There is quite a bit of text and pictures, so if you are visual, prefer reading, or like both you won't be disappointed. Book 1: Introduction to Bodybuilding, Book 2: Training Programs, Book 3: Body Part Exercises, Book 4: Competition, Book 5: Health, Nutrition, and Diet. Now it's time to hit the gym and put the book to good use!!! FYI you can read the table of contents on amazon or google books for more information!

I took this book with me overseas while Deployed in Afghanistan. It was great to read about the basics, and understand what makes the body grow. Till this day I still read the book, and look to it for guidance. When hitting a wall, hitting a plateau, healing an injury, or just overall motivation; I read this book. Its a must read for men or woman who take pride in their body.

Provides some standard information for readers with little to no knowledge of weightlifting. Unecessarilu large and a little comvoluted at times for the sake of making the book larger than it needed to be. Recieved the book in damaged condition along the spine despite buying "as new". Pages along the center are poorly seamed/glued to the point where they're falling out.Over this book I'd recommend Frederic Delavier's Strength Training and Anatomy volume two. It condenses alot of the principle from the Encyclopedia of Bodybuilding into a well written, easily interpretable book with detailed anatomical illustrations that highlight what muscles are trained with what exercises and how to train them. It also has program recommendations for beginners, intermidiate, and advanced lifters that I still use as a base templet for my own training to this day. A year and change after purchasing this book. Easily the better book on the topic. Mark Ripptoe's "Starting Strength" may also be worth a read for those focused squarely on powerlifting.

I loved this book. Arnold's enthusiasm for bodybuilding is infectious and it is full of so many great anecdotes about his personal experiences while competing in the field. Filled with great pictures of how to do each exercise and has some very excellent sample workout schedules that I've followed and gotten great results with in the just the few months that I've been following them. Just leafing through this book makes you want to go out and lift more!My only criticism is that he only has a single, very short chapter dedicated female competitive bodybuilders. And unlike the gobs and gobs of photos of huge male bodybuilders interspersed throughout the book, he doesn't even include any photos of these women! Come on, Arnold! I see tons of women at the gym, some very serious about weightlifting, and by not making them feel included in this book, you're probably missing out on many potential purchasers of this book.

I used to lift when I was younger, I always enjoyed it, and wanted to start again. I felt like I needed information about, well, everything, from nutrition to basic lifting exercises. This book has it all. Very informative for beginners to the experienced competing bodybuilder. Well illustrated with pictures and drawings. I like that it's not an Arnold autobiography, of course he includes personal stories, but they are all related to bodybuidling. He's not all "Me me me" there are plenty of examples and praise for other competitors.I also like his attitude that "muscles are muscles, it doesn't matter if they are on a a male or female." Being a woman, that's one of the reasons why I bought this book. And let's be honest, whether you like Schwarzenegger or not, he clearly knows - and is passionate about - this subject. I highly recommend this book.

I bought this as a gift to my husband because as a teen he admired Arnold as a bodybuilder. I thought it would be a fun gift, somewhat as a joke, just to jog old memories. However, this book is packed with basic tenants that give such great information in all facets of bodybuilding. Applying these principles to work out programs is all you need. There is no need to reinvent the wheel- this book is great for everyone!

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The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins PDF

The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins PDF

The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins PDF
The New Encyclopedia of Modern Bodybuilding : The Bible of Bodybuilding, Fully Updated and Revised, by Arnold Schwarzenegger Bill Dobbins PDF

Jumat, 04 Februari 2011

Ebook Download Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer)

Ebook Download Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer)

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Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer)

Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer)


Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer)


Ebook Download Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer)

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Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer)

Amazon.com Review

In 24 easy-to-follow lessons, Microsoft Visual Basic Professional 6.0: Step by Step covers all of the fundamentals of programming with VB6. The book breaks lessons down into clearly defined steps and concise discussions that assist in creating demonstrative sample programs. A companion CD-ROM contains 84 projects, organized into 24 folders to match the chapters in the book, plus an extras folder. The sheer number of projects and abundance of source code provide a valuable resource that will help beginning programmers get started quickly. Though it contains a complete introduction, the book avoids or simply briefs on some advanced topics like multiple document interface (which, of course, advanced programmers would need to be familiar with, though it receives only a one-page sidebar). The discussion of object linking and embedding, while a tad Microsoft Office-centric, adequately introduces and explains a potentially difficult subject. The book also contains lessons on current topics, including DHTML and file transfer, a pleasant surprise as Richter gives these topics their due. For those looking for a complete, hands-on introduction to Visual Basic programming, this book will provide a valuable resource. --John Keogh Topics covered: Using the Visual Basic development environment; forms and projects; properties; exiting Visual Basic; creating a new project; running a program; creating an executable; using controls; menus and dialog boxes; variables; mathematical operators; conditional and looping code; debugging; printers and error handlers; graphics; drag and drop; file operations; modules, functions, and procedures; collections; static and dynamic arrays; string functions; text files; simple encryption; using Access databases; launching OLE-aware Windows programs; OLE Automation; the Windows clipboard; ActiveX controls; integrating sound and video; monitoring your systems memory; downloading files using FTP and HTTP; using Internet Explorer to display HTML files; working with DHTML; creating an HTML page that supports DHTML; using ActiveX controls in DHTML pages; brief discussion of preparing a DHTML project for deployment as an HTML file and DLL; ActiveX Data Objects; FlexGrid; using the CD-ROM.

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About the Author

Michael Halvorson has written more than 30 books, including the popular Microsoft Visual Basic 2008 Step by Step, Microsoft Office XP Inside Out, and Microsoft Visual Basic 6.0 Professional Step by Step. A former Visual Basic localization manager at Microsoft, Michael is a professor at Pacific Lutheran University.

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Product details

Series: Step by Step Developer

Paperback: 672 pages

Publisher: Microsoft Press; d edition (August 22, 1998)

Language: English

ISBN-10: 1572318090

ISBN-13: 978-1572318090

Product Dimensions:

7.4 x 1.7 x 9.2 inches

Shipping Weight: 3 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

71 customer reviews

Amazon Best Sellers Rank:

#1,385,890 in Books (See Top 100 in Books)

I was a programmer when the VT100 terminal and the command line were king and queen. I could write some mean Pascal or FORTRAN. I cut my teeth on BASIC, and taught myself a little C. But then I turned away from programming, and in the ensuing decade, the programming world changed. I bought this book to catch up with the changes. Boy, have things changed -- for example, VB lets you display database records by painting a few controls and typing one line of code. And they call this programming?Halvorson's book guides you through the standard-bearer of programming's current state. Halvorson concisely explains concepts, then walks you through examples that mostly follow this pattern: Create the interface, type in the following code, and run it. To learn from this book, you must pay special attention to the code Halvorson gives you. Read each line and consider the role it plays. If you omit this analysis, you will learn and retain little.When you finish this book, you will have been exposed to the breadth of Visual Basic and will know what kinds of things are available to you. But I have a sneaking suspicion that when you start building your own VB applications, you'll be back at Amazon.com buying a solid VB reference.

Mr. Halvorson is obviously very well educated in Visual Basic and it shows through his teachings. There's enough in this book to please a reader of any ability level. The first 7 chapters are a superb introduction to not only Visual Basic but also computer programming in general by covering all the bases. As you go farther, the book begins to go deeper and deeper into some hardcore VB capabilities like advanced database programming, Dynamic HTML design and using the Windows API. I will admit that very few, if any, of these rapidly expanding features are covered in full length but there is certainly enough in here to get you cracking at some code.The only problem I had with this book (and my reason for giving it 4 stars) is the layout of the chapters in the middle of the book which I feel is wrong. It begins discussing multiple forms, printer communication and special effects before it even mentions subroutines, arrays, procedures and modules which are all primary components of computer programming. These topics are not just nice VB features but rather crucial areas of any language and thus I feel they were misplaced. I reccomend that those of you who are new to programming read those chapters first and then go back to chapters 8 and 9.Overall, this is a great tutorial and excellent resource for any VB developer. If you want the best guide available, buy Visual Basic 6.0 Step by Step by Michael Halvorson right now. You will not be disappointed.

Coming from a C++ background, I was completely lost when I started out using the VB MOC "MCSD Training Kit". "Step-by-Step" filled in the gap nicely. You need no prior experience with VB to start using this book.The layout of the book approaches excellence. I would summarize its design as "do first, then learn the details". This approach maps well with how humans learn best - thru mimicking first, then rational thought.Each lesson in the book is self-contained and easy to follow. Lessons 1 thru 7 are "mandatory" after that, you could really just pick and choose what you want to learn about. The code examples in the book are just the right amount - not too little, not too much. The accompanying CD contains all the sources and supporting files the course material requires.One or two of the lessons require Word and Excel. One lesson requires Outlook. A small beef is that the book did not mention that it had to be full blown Outlook and not Outlook Express.While it not for the experienced VB programmer, it is invaluable for programmers new to VB. Overall, an excellent pre-MOC source to learn the basics of VB.

I came to this book as a very advanced user of Word, Excel & Powerpoint for financial businesses, but with no programming experience. This book is so easy to follow, so encouraging, that I cannot imagine anyone not doing some good work after using it. After just doing the first 2 exercises, I started clicking around in VBA and already created some very useful stuff for my employer that looks impressive but was really a snap to do. Now I'm going through the whole book step by step and it's all so doable! He also talks about error handlers in a way that anyone using VB should regard. In that I mean I've used quite a few custom VB & VBA templates & programs written by others with some annoying quirks that I now see could have been easily avoided, with a little attention. Maybe they should've glanced at this book.

This book provides some useful navigation information for new vb6 user. The book was easy to read. First 11 chapters were written in a way to encourage learning and allow reader to try hands on examples. But later chapters Author seems to have given up teaching and just throw the application examples to reader and just discussed the application example without opportunity for hands on by reader. Feel like an incomplete project. For beginner, I think it still a book that would be useful book to have.

Bought this for my son. Must have been good, helped him get the job he applied for!

Great Vintage old school Books Cheap

Book arrived as indicated in condition indicated.

Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer) PDF
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Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer) iBooks
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Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer) PDF

Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer) PDF

Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer) PDF
Microsoft Visual Basic Professional 6.0 Step by Step (Step by Step Developer) PDF