Free PDF , by Christopher Butler
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, by Christopher Butler
Free PDF , by Christopher Butler
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Product details
File Size: 1019 KB
Print Length: 176 pages
Publisher: HOW Books (August 22, 2012)
Publication Date: August 22, 2012
Sold by: Simon and Schuster Digital Sales Inc
Language: English
ASIN: B009OUTX0A
Text-to-Speech:
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Amazon Best Sellers Rank:
#539,454 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
A refreshingly different read on the background planning that should go into every website building project. Developers tend to get into a very narrow focus of "we do it because we can" that can lead to cost overruns and an inappropriate product for the client. Taking a step back to see the big picture, and possibly seeing things from the client's perspective, should help every developer better websites. A nice addition to the well-rounded developer's bookshelf (and yes, I recommend the paper version - it will help you slow down and really absorb these ideas).
As a principal at a small web design and marketing agency (for nearly the past 20 years) I have spent countless hours pouring over websites, white papers, webinars and the like to gain insight into other agencies and developers process for approaching web projects. Although my agency has our own development process, I am always open to new ideas and approaches for the delivery of our projects.That being said, I've been a fan of Chris Butler's content and blog writing for quite sometime and was generally enthused to see him author a book on a subject he has written countless articles about. Knowing that his agency incorporates live prototyping and are heavily content focused I was eager to get a hold of his new piece.The Strategic Web Designer, gives a great overview of a proven development process, with enough detail for seasoned professionals to walk away with new insight and certainly a great asset to those new to website development or those who work in other agency roles and need a better understanding of how online projects should be approached. While I have read more detailed books on site development, Chris' book takes a conversational tone, that he's known for, and breaks the process down into manageable phases. And the chapters on content and SEO are spot on.I highly recommend The Strategic Web Designer to professionals involved in any stage of the web design/development process.
I subscribe to a lot of Graphic Design and Web Design mags and almost all of them have had to put their two cents on this book. So, I decided to give it a go and give my two cents. For those starting out in the industry as a freelance or even someone who is a little bit stuck or lacking in their own roadmap will find this book handy to address a few key points. Although, I would say some of these things are more "consider this" points, but a lot of it is practical.I gave this book four stars because I am spoiled by other books I have purchased and think the paper contents used in printing this could have been better. I also like my illustrations in color, but the information inside is good. Thanks HOW Magazine.
It looks like it will be I formative. It's a gift. It came in mole time for giving as a gif.
I am a Web Development Specialist and work for a national Marketing Solutions company. I spend most of my days speaking with clients, forming strategies and creating website proposals to achieve their goals.The book overall was a decent book and provided a different point of view on some topics. However I found a lot of the information a bit elementary for someone like myself. If you are familiar with SEO basics, HCI concepts (developing personas, usability testing), website prototyping, responsive design and the pitfalls of mobile apps, I doubt you will find much value from this book.I loved the Content chapter, as I share the author's sentiments debunking the theory "Content is King", while agreeing that quality content can provide value when necessary. There is also a nice section on analyzing GA bounce rates that I found interesting when comparing the different numbers.I felt that the last chapter was just filler content, an attempt to extend what was already a short book.If you are new to web design and some of the newer popular technologies and strategies, this book will be helpful to you. However, if you are in the trenches, keeping up with trends and are familiar with the subjects listed above, I doubt this book will teach you much.
Chris is a very smart young man and he communicates clearly and effectively with this book. My company has been stuck in prehistoric times building static non-responsive websites, coming up with wireframes and designs in one meeting (that ended up being very poor) or just copying and pasting another web firm's site and giving it a color redress (hello copyright infringements!) Because of the advice laid out in Chris' book I have effectively steered my time to use a more user-based and efficient approach to web design. Unfortunately I didn't get the big promotion I deserved but I know I am well-equipped to manage a web design team if I had to :) Grab this along with Steve Keurig's book "Don't Make Me Think"
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